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Did you ever consider that SEO extends beyond the reach of Google alone? If you haven’t, you’re not alone. Google is still very much the Goliath of the search industry accounting for such a massive portion of search traffic that few people consider other engines when they think about their SEO efforts. Times change, SEO [...]

Search engine algorithms updates can be frustrating. Everything is going great and, then – wham! – your site experiences a drop on SERPs and PageRank. Two updates that have had particular impact on websites are Google Panda (aka Farmer) update and Google Penguin update which is really a continuation of Panda.  Both updates aim to [...]

Internet marketing involves the online marketing of products and services. Included under the broad umbrella of Internet marketing are banner ads, affiliate marketing, search engine optimization (SEO), search engine marketing (SEM), email marketing, and social media marketing (SMM).  It is an ever evolving industry that requires Internet marketing companies to stay on the cutting edge [...]

Search engines use spiders and bots to crawl your website for indexing and ranking. Your site can only be included on search engine results pages (SERPs) if it is in the search engine’s index. Otherwise, customers will have to type in your URL to get to your site. Websites rely on search engines to get [...]

There are quite a few webmasters that take SEO into their own hands, but there are several solid reasons why this may not always be the best choice. SEO firms are not only for people that do not have a strong grasp as to the workings of SEO and how to implement an effective SEO [...]

When you are in the midst of a recession and tightening your belt on expenditures, SEO is one of the areas where you do not want to trim anything away. While SEO is a good value at any time, during a recession it is one of the business expenditures you make which actually makes the [...]

It has always been a difficult process for online marketers to reach the top spot of the search engine rankings. But what most of them undervalue what could be their ticket to success, and that is the untapped market on multilingual audience. According to some researches, consumers would less likely buy online products that are [...]

  It is a fact that you have to spend a certain amount of money to make your website improve its rank in search engines. If you do not have enough money just yet to make your site better in a way that it will attract more visitors, do not let it stop you from [...]

Social bookmarking offers many benefits to site owners looking to enhance their search engine marketing (SEM) and social media marketing (SMM) efforts.  When a visitor to your site wants to bookmark it, rather than save it to their web browser, they save the link online to another site’s server.  Popular social bookmarking sites include Digg, [...]

No matter how long your site has been up and running, it is possible for it lose traffic at any time.  When this happens, you need to immediately diagnose the problem so you can begin your site’s recovery.  Several things can cause your site to lose traffic.  The primary reason for a loss in traffic [...]