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Paid search accounts are becoming so highly optimized that there isn’t much wiggle room. This means if search volume dips, you may not see much you can do about it without blowing your budget. Seasonal shifts in search for any given niche can affect your traffic. This means you can manage budget allocation throughout the [...]

SEO and SEM are inextricably linked – or should be, in any good campaign.So what is the difference? SEO, or Search Engine Optimization, is really just one part of  SEM, or Search Engine Marketing. Search Engine Optimization generally referrs to the practice of optimizing your site with  keywords to make you more visible to search [...]

If SEO is the secret to organic search success, SEM is just as important to paid search results. Paid search accounts for nearly 50% of all online advertising budgets. Text ads are a huge part of SEM, and Google AdWords is the most commonly used online advertising venue. Tools to make SEM easier are the [...]

Top six questions about outsourcing Sometimes you don’t have the time or expertise to do it all yourself, especially when it comes to marketing and optimization. Here are the top questions about hiring out, and a few tips on making the process smoother. 1) Do you hire an SEO, or an SEM firm? Actually, most [...]

Step One: Do your homework! Educate yourself – there are plenty of posts right here in this blog to explain the ins and outs of pay per click. There are also plenty of excellent programs out there (Google AdSense being only one of them) that can help you mock up an ad, choose keywords, and [...]

There are many different aspects to search, ask any firm what search is, and you shouldn’t get a one sentence answer. There is paid search, organic search, vertical search, local search and social search. There are feeds, logrolls, links, and any amount of other avenues by which people can find your site. You have to [...]

What is the real difference between optimization and marketing? Only about a world. While these terms are often used interchangeably, there is a huge difference between the two methods. SEM is a broad concept and can be used to describe various aspects of website marketing as it relates to the search engines. SEO, however, is [...]

There are many misconceptions about SEO and SEOs. A lot of people think SEO and SEM is the same thing. Well, it’s not. You can SEO without SEM, SEO can in fact be SEM, but SEM without SEO is probably going to fail. On the other hand, SEO with no attention to SEM in certain [...]

Most people think that their SEM advertising budget should be spent primarily on PPC. These same people generally acknowledge that SEO is important, but don’t really allocate much funding to it. In fact, the spend in both departments breaks down to a highly uneven 85/15 split in favor of PPC. Interestingly enough though, the visibility [...]