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Good SEO will focus on organic search results, natural linking and proper content optimization – but sometimes you need a little traffic to get the ball rolling, A well run PPC campaign can help you get that boost. However, PPC is also all about SEO – from the way you keyword your ads, to what [...]

Google ignores certain words (known as stop words) – but not all the time. In years past, lists of words that might be ignored were posted hither and yon as well as on this blog, but in September of 2009 Google tweaked the way they treat stop words and the ball game changed a little. [...]

You want to be on the leading edge, right? How do you determine which trends will be hot? We have to keep asking ourselves, are the keyword terms we rank for going to be worthwhile over time? Will search volumes in our niche increase or decrease? Can we target even more lucrative niches? What will [...]

Search is a many petaled flower and anyone who knows anything about SEO knows you can’t stop with just one set of optimizing tactics! There is paid search and there is organic search. There is social search, and mobile search, and local search and image search and social search. There are feeds, blogrolls, links, and [...]

　 We all gather hundreds of keywords and keyword phrases in an effort to get the most results possible for our SEO dollar. We are terrified of letting any traffic slip away because we miss out on any keywords. However, if you try to optimize your website for too many keywords, the overall effect SEO [...]

There are many different aspects to search, ask any firm what search is, and you shouldn’t get a one sentence answer. There is paid search, organic search, vertical search, local search and social search. There are feeds, logrolls, links, and any amount of other avenues by which people can find your site. You have to [...]

If you optimize your web page titles correctly, you will attract people from the local area to your website, improving foot traffic as well as your search engine results. The targeted traffic will reach people in your immediate area and you’ll have increased sales. There are several things that you can do to improve your [...]

You all know you have to do search engine optimization. It’s a little misleading to call it that, because it implies that rankings are all there is to the game. This is where some people get tripped up and start focusing TOO much on the search engines – they get so obsessed with ranking that [...]

There is a lot of controversy over whether or not you should buy all possible misspellings of your domain name. The answers vary depending on who you are talking to. Google is smart enough that they know when a searcher types in ‘yello roze’ they probably mean ‘yellow rose’. If you have a florist shop [...]

  Yesterday I went looking for a niche to fill with advertising for my fictitious pet clothing website. I found out that while there is a decent amount of search for the term ‘pet hoodies’, ‘puppy hoodie’ and ‘pet sweatshirts’, there is not any advertiser competition at all. I carry pet hoodies and sweatshirts on [...]