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You have to be careful when engaging in web analytics not to get caught up in all the numbers and statistics and lose sight of the real goal. You want the data required to make effective adjustments to your website, and to develop online marketing strategies to increase your ROI. What is the point of [...]

Ad spend is a portion of your budget that should be considered fluid. Lock yourself in to one flat rate, and you might not be doing yourself any favors. You need to be sure that you strike when the iron is hot, and utilize your advertising budget in the most efficient way possible. When the [...]

With the global economy struggling and budgets tight, it may seem hard to keep a solid campaign going when it comes to advertising. The temptation to cut your ad budget to the bone may be strong, but you should carefully consider all of your options before shutting down what might be your main source of [...]

Return on investment is commonly referred to as ROI. In internet marketing, it describes the relationship between how much money you spend on advertising versus how much money you end up making as a direct result of that advertising. There are several different types of campaigns you can run when you are running a sales [...]

We all know the trick of SEO is in the keywords, right? Well, half of it anyway. The other half is in your content, your links, and a billion other things. If you do all these right, your organic search results will be near the top of page one. But what about paid search? You [...]

SEO is a tricky game, and climbing up the SERPS for your keywords can be exhausting. A good way to cut down on stress and get the most of your efforts is to find and exploit keywords that are being undervalued. We are taught to find highly searched keywords and pay top dollar for clicks. [...]

There are many things you can do to make sure your ads target the correct demographic. Ads don’t do you much good if people don’t click on them and clicks don’t do you much good if you get no conversions. Target your audience. Exclude sectors of the population based on language, location and even weather [...]

  Yesterday I went looking for a niche to fill with advertising for my fictitious pet clothing website. I found out that while there is a decent amount of search for the term ‘pet hoodies’, ‘puppy hoodie’ and ‘pet sweatshirts’, there is not any advertiser competition at all. I carry pet hoodies and sweatshirts on [...]

There has been a bit of a debate lately as to whether the era of search engine optimization is at an end. With the advent of social networking, and the various ways to drive traffic to your site outside of the search engines, some web entrepreneurs are considering whether their dollars would be better spent [...]