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Naturally, the aim of all your SEO efforts is to drive traffic to your website. The primary goal is to build a website that is thoroughly optimized to bring you free traffic (organic traffic). However, while you are trying to get off the ground, get your entire site indexed, and start getting that great organic [...]

Figuring out how to word your adds to get the best ROI for every click is crucial. There are a few key things to remember when writing your AdWords ads. Target the Correct Audience You can target the right audience by selecting language and countries – don’t bother showing your ads to people who don’t [...]

Keeping control of your pay per click budget and maintaining the highest possible ROI takes work and dedication. Pay per click marketing practice, patience and knowledge. you have to understand all the possibilities, ramifications and steps to execute a campaign that can help you build a business. Once you are able to manage an effective [...]

We all want more ways to increase ROI for our AdSense campaign. Google Adsense is one of the most effective income generating program on the web. A staggering number of blogs and websites survive on income from Google Adsense. In fact, some websites are directly set up to profit from Adsense revenue. However, there is [...]

We all know the golden rule of network marketing. Test, tweak, repeat. Testing is at the core of every successful, long term campaign. Here are some tips to get you started: Landing Pages testing should be rational. Don’t be sucked into ‘magic formulas’ or other nonsense that tells you ‘having three bullet points’ is the [...]

AdSense is a great way to help monetize a blog or website, but many people don’t know that they can do so much better than just slapping up the ad blocks. Slight tweaks to your AdSense units can give you a 10 % to 25 % increase in your CTRs (click through rates), significantly increasing [...]

What is CTR, and what does it mean to have a high CTR? How does it affect you, and what does Google say? CTR stands for click through rate, and having a high one means a lot of people click on your ads to go to your site. This makes Google happy (sine they get [...]

Conversions are the whole point of web based marketing – so turn that traffic you get ionto paying customers. Your conversion rate determines your ROI, so you need it to be as high as possible. How do you achieve conversions? Testing, Testing, 1,2,3,4,5,6… Do split tests! This is the single most useful thing you can [...]

Can SEO really make a difference? There has been a bit of a debate lately as to whether the era of search engine optimization is at an end. This crops up about twice a year, as industries change and the web evolves. Short answer? NO. With social networking being the new ‘in’ thing, and ever [...]

You have to be careful when engaging in web analytics not to get caught up in all the numbers and statistics and lose sight of the real goal. You want the data required to make effective adjustments to your website, and to develop online marketing strategies to increase your ROI. What is the point of [...]