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When you are enthusiastically trying to attain good rankings for your website, it’s easy to get off track and buy into black hat concepts that will eventually get your website banned in search engines!  Even Google recommends that we design our web-sites for the users and not for the search engines. This means  that each [...]

The death knell for any website is a 404 message. Users hate these and will usually leave your site rather than mess around trying to find a page they are looking for – they’ll simply move on to your competition. A good SEO linking professional will inform you that 404 errors are unacceptable. The way [...]

Cloaking is one of the sneakiest black hat SEO techniques. Some SEO professionals use this method when they optimize their websites or their client’s websites. This is definitely an underhanded SEO techniques, and not that evident to visitors, but Google and other search engines will discover it and penalize those who cloak their websites. Severe [...]

Did you know spammers can hijack your traffic through sneaky redirects? Yes, they can. Google has warned webmasters that spammers can take advantage of their websites by abusing open redirects. Open redirects occur when websites use links to redirect their website visitors to another page. If redirects are left open to any arbitrary destination, they [...]

Google has listed a dozen tools that can help your site shine like a beacon through the wilderness of the web. Granted, they name a lot of their own tools, but the advice is sound nonetheless – and all you have to do to prove their usefulness is to give them a try! First on [...]

  The Google spiders are not perfect. They sometimes see things that aren’t there, and this can hurt you if they report incorrect findings back to the head spider. Internal links that are inconsistent when it comes to urls are the most common mistake that can lead to poor ranking. If I have a link [...]