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Watching your SERPs Positions – When to Worry

July 5th, 2009

We all know things change. We all know all search engines are not exactly alike. Number one in Yahoo may be number two in Google, and fourth on Bing. What about when you plummet from number one or two to page two or four or six? When do you start to panic? When we spend [...]

 
 

Changing Your Website’s Structure – Good or Bad?

July 5th, 2009

How much does alteration to your website structure affect your rankings, if at all? Making changes in your site’s structure, or changing around the content of the site too often, does impact the site’s ranking. Every change you make forces Google to reassess your sites ranking, because Google stores a copy of your website on [...]

 
 

SEO Takes Time

June 25th, 2009

  Search engine rankings take time. They don’t magically appear in the weeks following your site launch – the process takes months.  You might snag some #1 rankings for some long tail phrases in an obscure niche, but to rank your entire site competitively is a slow, painstaking process.  There are several factors to consider when looking at [...]

 
 

SEO’s and Clients, Part One

March 20th, 2009

As SEOs, we often suffer from the unrealistic expectations that uninformed clients have from our efforts. Frank honesty really is needed to make sure clients understand just what we offer; that it is not a ‘get indexed and high rankings quick’ scheme that we are selling, but a solid foundation to help their site grow [...]

 
 

SEO isn’t Magic

February 12th, 2009

Once again, I spent the morning in a fruitless argument with a client, and ended up turning down his project and his money. What really ticked me off? I had to hear al about how he wasn’t really sure he could trust what I said, since he got burned by his last SEO guy and [...]

 
 

SEO Isn’t an Overnight Process!

January 25th, 2009

Search engine rankings don’t come over night. They don’t even come over week, or month – a well thought out campaign that is intended to boost a competitive site to a number one ranking will take three months, minimum… so don’t let anyone tell you differently. You might luck out and catch a #1 ranking [...]

 
 
 
 

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