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How fast your pages load can impact you in Google. Not only can they impact your Quality Score for AdWords, but rumor has it that soon the entire ranking algorithm will take page-loading time into account. So how do you speed up your load time? Use a site analyzer. These let you check for general [...]

Google has a complex set of rules governing cost of Adwords ads and where you appear in the results. They also have a new tool, designed to make bidding more scientific and less of a gamble. Many advertisers have gone into penny-pinching mode during this recession. AdWords is still a good option for your site, [...]

Most online advertising is sold using variations on a cost-per-thousand basis: You pay a flat rate for every thousand impressions, clicks, conversions, etc. Pay-per-click is one of the most lucrative for the seller, and is the basis for Google AdWords as well as Yahoo’s advertising platform, formerly known as Overture. With pay-per-click, you only pay [...]

  As we leave behind 2008, there are some SEO habits we need to shed as well! These used to work, but now are going by the wayside as the search engines readjust and refine to keep webmasters from taking advantage of loopholes. What used to be cutting edge and innovative becomes sluggish and non-responsive. [...]

In 2006-2007, Google made some adjustments to the way the relevancy of your site was determined for the purpose of pricing your minimum keyword bids. We all know Google is emphatic about search results being natural – which is why they implemented PageRank (which most people view as flawed, but that’s another topic for another [...]

Ever watch one of those horror shows that just makes you sick with apprehension? Suspense is one of the most unnerving things in the world, and that translates into your website. Long load times are incredibly frustrating. You wait, and wait, and half the time you get fed up with waiting and click away, right? [...]