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When you begin to promote your business online, you will likely be dealing with one of three major search engine companies. Their guidelines allow you to purchase advertising and ‘buy’ keywords that you wish your ad to appear in response to their being typed into the search box. Use Keywords to Target Your Demographic If [...]

PPC users are notoriously fickle. The click away rate is incredible – so what can you do to keep your visitors onsite? Your landing page is a very specific kind of animal, not subject to all the same rules as the rest of your website. You don’t need to worry about the SEO as much, [...]

There are many misconceptions about SEO and SEOs. A lot of people think SEO and SEM is the same thing. Well, it’s not. You can SEO without SEM, SEO can in fact be SEM, but SEM without SEO is probably going to fail. On the other hand, SEO with no attention to SEM in certain [...]

When you are setting up a PPC campaign, what you exclude is as important as what you include. This helps keep your ad from appearing when it is inappropriate or of little use. For example, if you are selling a product specifically for women, you might remember to include women, woman, girl, lady, ladies and [...]

With all the current domain controversy, we are taking the time to discuss domains on the blog. A common trend is to register as many alternate domains as possible, and ‘park’ them just so no-one else can use them in competition with you. Google has a way you can monetize these parked domains, by allowing [...]

We all know the trick of SEO is in the keywords, right? Well, half of it anyway. The other half is in your content, your links, and a billion other things. If you do all these right, your organic search results will be near the top of page one. But what about paid search? You [...]