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If you are a startup online business, you cannot dream of success without SEO. The equations are simple here, competition level is fierce in every industry. There are already thousand of websites promoting the same services and the same products. When you launch a new website, you can easily go invisible. Your website may be [...]

It’s important to understand the difference between PPC and PTC programs. Pay Per Click (PPC) mens you pay for every click through to your website after signing up for a pay-per-click- program such as Google AdWords. Paid To Click (PTC), on the other hand is entirely different. Paid To Click is a rather grey area [...]

Is PPC the Way to Go? Engineering a delicate balance of organic traffic and paid traffic can help immensely when you start trying to maximize your sales levels. PPC or Pay Per Click programs are one of the best paid traffic generation methods, and can send your website a steady flow of traffic all year [...]

Good SEO will focus on organic search results, natural linking and proper content optimization – but sometimes you need a little traffic to get the ball rolling, A well run PPC campaign can help you get that boost. However, PPC is also all about SEO – from the way you keyword your ads, to what [...]

Is your PPC cost outweighing the benefit? Do you need to trim the fat while ladling up the gravy? These four simple tips show you how. Plan your campaign carefully. Focus on your niche, and phrase your ads very specifically. Also mind your ad-spend; if you are getting a zillion clicks and next to no [...]

When you begin to promote your business online, you will likely be dealing with one of three major search engine companies. Their guidelines allow you to purchase advertising and ‘buy’ keywords that you wish your ad to appear in response to their being typed into the search box. Use Keywords to Target Your Demographic If [...]

PPC users are notoriously fickle. The click away rate is incredible – so what can you do to keep your visitors onsite? Your landing page is a very specific kind of animal, not subject to all the same rules as the rest of your website. You don’t need to worry about the SEO as much, [...]

There are many misconceptions about SEO and SEOs. A lot of people think SEO and SEM is the same thing. Well, it’s not. You can SEO without SEM, SEO can in fact be SEM, but SEM without SEO is probably going to fail. On the other hand, SEO with no attention to SEM in certain [...]

When you are setting up a PPC campaign, what you exclude is as important as what you include. This helps keep your ad from appearing when it is inappropriate or of little use. For example, if you are selling a product specifically for women, you might remember to include women, woman, girl, lady, ladies and [...]

With all the current domain controversy, we are taking the time to discuss domains on the blog. A common trend is to register as many alternate domains as possible, and ‘park’ them just so no-one else can use them in competition with you. Google has a way you can monetize these parked domains, by allowing [...]