SEM / SEO – What’s The Difference?
February 22nd, 2009
What is the real difference between optimization and marketing? Only about a world. While these terms are often used interchangeably, there is a huge difference between the two methods. SEM is a broad concept and can be used to describe various aspects of website marketing as it relates to the search engines. SEO, however, is [...]
Conversion – Keeping the Faith
February 14th, 2009
Traffic without conversions is like a hit and run. All it does is run your pay per click costs over budget and leave you bleeding money on the sidewalk. You can keep this from happening by making sure you have a proper stop sign posted at your intersection, maybe with a flashing light to make [...]
Feeling the Pinch – How to Manage An Advertising Budget
October 13th, 2008
With the global economy struggling and budgets tight, it may seem hard to keep a solid campaign going when it comes to advertising. The temptation to cut your ad budget to the bone may be strong, but you should carefully consider all of your options before shutting down what might be your main source of [...]
ROI – How it Works
September 2nd, 2008
Return on investment is commonly referred to as ROI. In internet marketing, it describes the relationship between how much money you spend on advertising versus how much money you end up making as a direct result of that advertising. There are several different types of campaigns you can run when you are running a sales [...]
Introduction to AdSense
August 22nd, 2008
Adsense is a broad affiliate type service run by Google. The idea is that rather than you getting involved in an affiliate program with hundreds of companies that don’t have any relevancy to your site, or having to dig to find just a few relevant affiliates, Google does the filtering for you. If you do [...]
