How much money does SEO cost? How much SHOULD it cost?? It depends. Knowing what kind of budget you should assign for your website’s SEO requires knowing what SEO is, and determining what you want it to do for you. There are various factors that will come into play when deciding your SEO budget. One [...]
SEO Report: How Much Does it Cost?
November 12th, 2010Are Display Ads the Future of Paid Search?
December 6th, 2009A picture is worth a thousand words, right? Historically, paid search generally leads in terms of positive ROI performance.This is because of two reasons: relevancy of ads to the user and efficiency in media buying. ROI depends not only on how much you make but the cost of doing business. However, three-line, paid search text [...]
SEM – Leveraging Paid Search
October 25th, 2009If SEO is the secret to organic search success, SEM is just as important to paid search results. Paid search accounts for nearly 50% of all online advertising budgets. Text ads are a huge part of SEM, and Google AdWords is the most commonly used online advertising venue. Tools to make SEM easier are the [...]
Paid Search
September 2nd, 2008Paid search is the perfect way to boost your traffic while you work your way up the SERPs, and to keep yourself twice as visible once you get there. Making sure your ads catch the eye is paramount, and making sure the landing page they direct the consumer to has a high conversion rate is [...]
Synchronicity – When Paid and Organic Search Meet
July 20th, 2008We all know the trick of SEO is in the keywords, right? Well, half of it anyway. The other half is in your content, your links, and a billion other things. If you do all these right, your organic search results will be near the top of page one. But what about paid search? You [...]