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If you have heard that you can get hundreds of links for your website by buying links from link farms then you should know that it might not be the best way to get links for your website. You may also want to avoid buying any real estate. Search engines do not like links from [...]

Do you really want to pay for links? For a long time it was believed that if you were going to climb to the top of the search engine ranking mountain that paid links was the only way to get there. While some hold that mantra as a given, the reality is that paid links [...]

Sometimes you may see what you think is amazing success of some of your white hat SEO tactics – but it turns out instead to be your competitors playing a black hat trick! Google Bowlong, for example; one of the black hat tricks used by some unscrupulous webmasters to get your website into horrific trouble. [...]

Paid links are not an effective link building strategy when it comes to SEO. The ONLY time you should ever use paid links is as advertising, and these should be no-followed. Using paid links as a way to get links from high PageRank sites is not only not effective, it is most definitely not safe [...]

Paid blog reviews are part of a balanced overall marketing plan, as long as you carry out the process correctly. You can build brand awareness, get your service or product out there, and create buzz for your company. Primarily, however, the main reason search engine marketers rely on paid blog reviews is for links. Blogs [...]

How do you spot a black hat SEO before they take your money, mess up your site in order to artificially create rankings, and run?  Finding a reputable SEO Firm can be hard, so here’s some tips on how not to get taken for a ride by a black hatter. 1. A legitimate SEO will [...]

When linking fails, you need to take a good hard look at your strategy to figure out the why. If you had great ideas but simply didn’t follow them far enough to see results, your link building can fail. Doing half a job is the same as doing no job when it comes to results. [...]

Paid links are a source of great controversy. Google says buying links is bad, but some savvy webmasters can work around the confines while still staying white hat regarding these tricky shades of gray. WHY are paid links considered taboo? It all has to do with trust. An inbound link is a thumbs up that [...]

Google doesn’t like it when you pay for links. It doesn’t matter if you are paying cold hard cash, trading favors or promising services – it’s all the same to them, and it’s all taboo – the rule is NO using paid links to give your rankings a boost! This doesn’t mean you can’t buy [...]

You want the search engine spiders to follow links on the web to your site and crawl it so you can get indexed. Sometimes spiders can get confused, however, so you need to steer them away from things that can be misconstrued. The no-follow attribute is a bit of code added to a hyperlink. It [...]