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Using Tools to Discover Links

October 18th, 2011

One of the interesting things about linking is that you can  learn a lot about your site and visitors by tracing back links to where they cam from in the first place. For instance, at mandyf.wordpress.com, an experiment in linking to several key terms that sare unrelated like “dating”, “amputation”, “edema, and “disgusting eggs” returned [...]

 
 

Natural Inbound Linking

October 17th, 2011

Does your webpage only have inbound links to the home page? If so, your rankings may be suffering as a result of that. When a webpage only has inbound links to the home page, at times search engines will see that and can draw the wrong conclusions. They may assume that your site is very [...]

 
 

Google Sandbox – Real or Not?

October 12th, 2009

The Sandbox is a phenomenon that people have claimed to observe in Google’s web page ranking process. Sandboxing or the sandbox effect or the Google penalty has been the subject of much debate, despite the lack of confirmation by Google that the practice of  reducing new domains’ rage rank to cut down on manipulation by [...]

 
 

No-Follow; Why, Where and When

September 9th, 2009

You want the search engine spiders to follow links on the web to your site and crawl it so you can get indexed. Sometimes spiders can get confused, however, so you need to steer them away from things that can be misconstrued. The no-follow attribute is a bit of code added to a hyperlink. It [...]

 
 

Back Links

September 4th, 2009

Where you Should Go to Get Back Links – and Where you Shouldn’t Where your links come from reflects on you. You might have a perfectly nice website that is family friendly, white hat and informative, but if you have ‘connections‘ with the mob world of porn, internet gambling and other black hat stuff you [...]

 
 

Page Rank Recapped

April 3rd, 2009

Page Rank is how Google views a site in terms of its value to consumers. There are so many different factors and variables that can apply, but the bottom line is like an election. If you get enough votes from sites that have a high Page Rank, your site can get a spot in office.Linking [...]

 
 

AdWords and Quality Score

December 20th, 2008

In 2006-2007, Google made some adjustments to the way the relevancy of your site was determined for the purpose of pricing your minimum keyword bids. We all know Google is emphatic about search results being natural – which is why they implemented PageRank (which most people view as flawed, but that’s another topic for another [...]

 
 

Why ‘Deep Linking’ is Important

May 30th, 2008

  If your webpage only has inbound links to the home page, your rankings may suffer as search engines see these and can draw the wrong conclusions. They may assume that your site is very shallow and may not contain much information, or if you have done a really good job with obtaining links, but [...]

 
 

Paid Links – an Absolute Ban, or Any Gray Areas?

May 27th, 2008

  Link buying is a highly controversial area. This is because buying links can easily be looked on by Google as ‘ballot stuffing’. An inbound link is like a vote. We are all in a popularity contest, wanting to gain a seat on the first page of the SERPs. If other sites link to us [...]

 
 

Page Rank and Linking : the Interconnection

May 19th, 2008

  Page Rank is how Google views a site in terms of its value to consumers. Many different factors and variables can apply, but a rule of thumb that holds true brings us back to the ‘neighborhood’ analogy. If you make friends with sites that have a high Page Rank, and try to move in [...]