Learning to link is not enough – you need to know how to pattern your links internally for the best effect. Your home page should link to each of your important second tier category pages (Which should link back, forming a loop.) This is often easily accomplished by a drop down list on the side [...]
Learning the Linking Pattern
January 19th, 2010Black, White, and Shades of Grey… The Wizardry of SEO
August 14th, 2008Rishi did a good job of outlining why black hat tricks aren’t the best way to optimize your site; they don’t last and they could get you in more trouble than it’s worth to indulge in them. Grey hat is.. Well, a grey area. Usually grey hat is tricks that aren’t exactly banned by search [...]
One Reason For Varying Google SERPs
July 25th, 2008If you are in a highly competitive field, your keywords will be being shared by a large number of people all competing for a large amount of traffic. Whoever ends up on the front page of the SERPs is going to get most of it, with the number one spot garnering a lion’s share and [...]
Synchronicity – When Paid and Organic Search Meet
July 20th, 2008We all know the trick of SEO is in the keywords, right? Well, half of it anyway. The other half is in your content, your links, and a billion other things. If you do all these right, your organic search results will be near the top of page one. But what about paid search? You [...]