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Why Should You Spend More Money on SEO?

October 22nd, 2008

Most people think that their SEM advertising budget should be spent primarily on PPC. These same people generally acknowledge that SEO is important, but don’t really allocate much funding to it. In fact, the spend in both departments breaks down to a highly uneven 85/15 split in favor of PPC. Interestingly enough though, the visibility [...]