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SEO Report: What is No-Follow and Why Does It Matter?

September 16th, 2010

The nofollow attribute, introduced by Google in 2005, is of huge importance – and those who are engaged in link building would do well to pay attention to this attribute. If a website uses the “nofollow” attribute in its site for their external links, then Google will not award any credit in the form of [...]

 
 

Do You Understand Meta-Tags?

January 10th, 2010

Meta-tags are still important in the grand scheme of things, and you should make use of them as a tool not only for SEO, but UO (user optimization) as well. Many people think that meta-tags are too complicated, and that HTML is too hard. There are a few tags that are easy to implement, however, [...]

 
 

What’s so Dangerous About Paid Links?

November 13th, 2009

Paid links are a source of great controversy. Google says buying links is bad, but some savvy webmasters can work around the confines while still staying white hat regarding these tricky shades of gray. WHY are paid links considered taboo? It all has to do with trust. An inbound link is a thumbs up that [...]

 
 

Clean Links

February 4th, 2009

Getting the most out of your link building efforts only makes sense. What use are a bunch of links if they are not working properly? Link building remains one of the most important parts of marketing and optimizing web sites, but as SEOs we can often get distracted by quantity rather than quality. Link building [...]

 
 

PPC Bounce Rates

December 23rd, 2008

PPC users are notoriously fickle. The click away rate is incredible – so what can you do to keep your visitors onsite? Your landing page is a very specific kind of animal, not subject to all the same rules as the rest of your website. You don’t need to worry about the SEO as much, [...]

 
 

SEO Tips for Blogs, Part One

December 17th, 2008

Don’t Block the Search Engines You have to be sure the blog platform you are using isn’t inadvertently telling the search engines to go away! Some blog installations block the search engine bots by default. Make sure your blog is set to allow total visibility. Don’t Disable Comments Comments engage your readers, help you get [...]