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Elephant Links – and How to Deal with Them

August 31st, 2011

Are you in a situation where you notice that your site is filled with links you would rather not have but can’t really get rid of? Remember back when you were first setting up your site and begged everyone for links?  You set up your site, hit up all of your friends and family members [...]

 
 

What to do with White Elephant Links

January 28th, 2010

What do you do when you kind of end up with links you’d rather not have on your site, but can’t really get rid of? You know what I’m talking about. You set up your site, hit all you buddies and relatives up for links, and now those non-relevant, off topic, zero PageRank links from [...]

 
 

No-Follow; Why, Where and When

September 9th, 2009

You want the search engine spiders to follow links on the web to your site and crawl it so you can get indexed. Sometimes spiders can get confused, however, so you need to steer them away from things that can be misconstrued. The no-follow attribute is a bit of code added to a hyperlink. It [...]

 
 

When You Don’t Want to be Indexed

June 21st, 2009

Smetimes you have things you don’t want indexed by Google. What are those things, and how to you avoid them being indexed? The top offender when it comes to stuff being indexed that shouldn’t is duplicate content. Search engines can get confused and dismissive when presented with a lot of highly similar content. When they [...]

 
 

Reasons to Use No-Follow

September 13th, 2008

No-follow is a nifty little bit of code that works as a ‘get out of Jail free’ card where Google is concerned. You see, when Google even just thinks your being evil, you can get body slammed down the SERPs to the far reaches of the web equivalent of Siberia. Many times, the banishment could [...]

 
 

How to Minimize the Effects of ‘Bad Links’

May 20th, 2008

  We’ve talked a lot about what sites are best to link to, what backlinks are most valuable, and which ones might actually hurt you. But what if you jumped into link building like a crazy animal when you first set up your site, and you have some links you now regret? You can actually [...]