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Everyone knows about Keyword Research and the long tail. You have to think creatively to find all the people who are looking for you! The first step to good keyword research is knowing how to operate Google’s Keyword tools. You can make a list of words you want to target, then plug them in in [...]

The trick to chasing the long tail is to find little monetized keywords you can use to your advantage. Often these phrases are clumsy enough that not many webmasters will bother trying to optimize for them, but ignoring a phrase with over 4,000 searches per month and virtually no search results is a mistake! If [...]

When deciding what keyword to use in your content optimization, you should remember two things: A), you can’t always count on a machine to give you the right answer, and B), you can’t always count on humans to ask the right question. The keywords you want in your content aren’t the buzz words from your [...]

Most of you have heard the words ‘long tail’ andmay have varying ideas about what exactly it means. The long tail consists of all the search terms that account for 80% of searches on Google for a particular thing. Usually you will have ten or twenty top search terms for something which accounts for only [...]

When it comes to listings on the SERPs, most of the talk is about how to get the #1 spot. What about getting the top five spots? Does that hurt or help you? It depends, as always, on how much care you take in your actual content; after all, if all five headers link back [...]

Or Why Your Website is Like a Medieval Court When you are competing in a cutthroat market, you might want to take a step back and ensure that you are using your resources and budget wisely. Content is king, and keywords are the heirs to the throne – but what about the spares? Plenty of [...]