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Yesterday we looked at the best practice for structure and format on your site; today we explore the copywriting style. Most Internet surfers are constantly showered with very aggressive promotional messages and advertising. As they become immune, they start to disregard all sales tactics, simply as a basic defense mechanism. As a result, you may [...]

Your company should routinely run landing page optimization tests to improve conversion rates. One of the components you need to test is the sales copy. Often, changing your approach to writing can lead to a considerable increase in conversion rates. This doesn’t have to do with “persuasive” copywriting, or specific words to use in your [...]

‘You can’t improve on perfection’, goes one old saw, but closer to the truth is ‘There is always room for improvement!’ This is particularly true in the case of landing pages. If you have never seriously taken a good hard look at your landing page, you could be ignoring an optimization tactic that is almost [...]

An important part of SEO is optimizing your site for crawling, which includes modifying flash pages, no-following links or disallowing parts of your site that you want the crawler to disregard, and making sure you are utilizing keywords and tags appropriately. Once again, however, you really want to optimize your site for your users! Your [...]

When it comes to landing pages, there are two different needs. One is for landing pages that are designed from the beginning when you first set up your site. Your home page, of course, and a few secondary pages. These are search engine optimized to get on the SERPs; they are part of your full [...]