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Research Reveals Videos 53 Times More Likely to Hit Google Page 1

December 12th, 2011

Any search engine optimization (SEO) expert worth his or her salt knows that getting a first-page Google result is harder than ever – particularly in light of how many people lost first page ranking after Panda and still haven’t figured out how to get it back! Google’s search and indexing algorithms keep getting more complex, [...]

 
 

Understanding LSI

November 30th, 2011

What do you know about LSI? Latent Semantic Indexing, or LSI, is not a new concept by any means. If you have been doing SEO on your site, then you have researched keywords and phrases that are likely to help your website rank better on Google. High search engine ranking involves more than keyword density [...]

 
 

When the Tests Lie

October 15th, 2009

We all know split testing is the key to success on the internet. But what happens when tests lie? Testing can not be overdone. It is the surest way to success, and we hammer that home time and time again. A process is only as good as the way in which it is carried out, [...]

 
 

Keyword Tweaking – Needed or Not?

September 10th, 2009

When conducting SEO, you must target the most effective keywords that are relevant to your site. When your site needs a keyword upgrade, there are a few things you should do to prevent your web-pages from becoming even less efficient. First, make sure it’s a keyword issue, and not broken links, weak content, or lack [...]

 
 

Five Tips for Testing Landing Pages

August 27th, 2009

We all know the golden rule of network marketing. Test, tweak, repeat. Testing is at the core of every successful, long term campaign. Here are some tips to get you started: Landing Pages testing should be rational. Don’t be sucked into ‘magic formulas’ or other nonsense that tells you ‘having three bullet points’ is the [...]

 
 

Click Through Rates and Google

August 9th, 2009

What is CTR, and what does it mean to have a high CTR? How does it affect you, and what does Google say? CTR stands for click through rate, and having a high one means a lot of people click on your ads to go to your site. This makes Google happy (sine they get [...]

 
 

Landing Page Tips

August 2nd, 2009

The point of a landing page is to build lead lists or make sales. Anyone who clicks on your links on the Web should arrive at a landing page instead of your home page. A landing page lets sell a specific product and keeps your customer from being distracted. A good landing page will flow [...]

 
 

Link Structure

June 22nd, 2009

How you construct your linking patterns has a lot to do with the success of your site.   Internal links are how you keep visitors on your site, clicking through to more pages and getting more information. You want them to convert to customers. Your pages should be as focused on sales as you can without losing the [...]

 
 

More SEO Mythbusters

March 13th, 2009

Here are another five tips you should take note of – myths that need to be busted before they do any more damage! 6. Reciprocal Links. They are not bad, they will not result in penalties. All you have to do is make sure all of your links are RELEVANT. Link out to relevant sites, [...]

 
 

Onsite Copywriting Style

January 23rd, 2009

Yesterday we looked at the best practice for structure and format on your site; today we explore the copywriting style. Most Internet surfers are constantly showered with very aggressive promotional messages and advertising. As they become immune, they start to disregard all sales tactics, simply as a basic defense mechanism. As a result, you may [...]