logo Subscribe to: rss Email Feed:


SEO for the Long-Term: What You Need to Know

April 11th, 2012

Website owners frequently focus on short-term search engine optimization (SEO) efforts.  Perhaps in response to changes to search engine changes to ranking algorithms. Perhaps so they can jump start their money-earning online marketing efforts. Whatever the reason, putting all of your energy in short-term SEO is shortsighted. Long-term SEO must be considered if you want [...]

 
 

SEO and RSS: Suggestions for Marketing Strategies

April 9th, 2012

RSS used to be associated solely with professional news outlets as a way to syndicate news articles.  Now RSS is used more broadly for virtually any type of web feed that publishes updates on a regular basis.  This makes RSS feeds ideal for blogs, video features, and even audio reports.  You can reach a wider [...]

 
 

How to SEO Your Website – 13 Best Ways

April 6th, 2012

When designing your website, there are many factors to consider.  Begin with a solid idea of what you want your site to accomplish.  Everyone approaches website design differently.  Some focus on the design and then add the content while others build the site around the content.  However you decide to do it, the important thing [...]

 
 

Managing a Website Gone Wrong

April 2nd, 2012

Linking doesn’t always work the way you have hoped it will. Sometimes, linking doesn’t work at all. It’s certainly not the norm, but it does happen from time to time. When linking fails, you need to take a good hard look at your strategy to figure out the why. Without an honest, objective assessment of [...]

 
 

How to SEO Your Website for Free – Top 12 Ideas

March 29th, 2012

Search engine optimization (SEO) is more than a buzzword – it is an essential process for any online business seeking to increase traffic to their website.  It involves making sure your site is structured properly in terms of design, code, and content so that search engines will index each web page.  This allows your site [...]

 
 

11 Truths about Web Analytics

March 26th, 2012

Web Analytics Must be Included in Web Strategy   How do you know if your search engine marketing (SEM) strategy is working? Is an increase in traffic to your website necessarily the result of your pay per click (PPC) campaign? Or could it be because a recent press release of yours was picked up by [...]

 
 

Caution: Search Engine Marketing Matters

March 23rd, 2012

An online marketing strategy is a must in today’s Internet environment. Marketing involves more than advertising – it is a complex process that builds relationships with customers. Multiple elements are required for a comprehensive approach. Particular attention must be given to search engine marketing (SEM). SEM is pretty much like it sounds – it is [...]

 
 

10 Tips for Using Title Tags to Improve Conversion Rates

March 21st, 2012

Optimize Title Tags for Higher Conversion Rates   HTML <title> tags are essential for optimization. Search engines use them for indexing purposes.  Your site can only be included on search engine results pages (SERPs) with appropriate tags. Title tags provide a description of web pages so that search engines know how to categorize them.  A [...]

 
 

12 SEO Tips for Newbie Website Owners

March 13th, 2012

Building an Optimized Website   If you are new to Internet marketing, you may not be familiar with search engine optimization (SEO) which is the primary process used to get your website included on the major search engines. As a searcher, you know that you rarely go beyond the first few pages of search results. [...]

 
 

Pay per Click, Paid To Click, and Organic Traffic

March 9th, 2012

There is no underestimating the need to understand the difference between PPC and PTC programs. Pay Per Click (PPC) means you pay for every click through to your website after signing up for a pay-per-click- program such as Google AdWords. Paid To Click (PTC), on the other hand is entirely different. if you don’t understand [...]

 
 
 
 

Search Posts

 

Archives