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When most people hear words like ‘algorithm’, ‘statistics’ and ‘trend variations’ start being tossed around, the tendency is to glaze over and zone out. However, SEO isn’t a crap shoot or a gutsy gamble – it’s a science built on accumulated data and fairly predictable results. The key to it all is being able to [...]

Any search engine optimization (SEO) expert worth his or her salt knows that getting a first-page Google result is harder than ever – particularly in light of how many people lost first page ranking after Panda and still haven’t figured out how to get it back! Google’s search and indexing algorithms keep getting more complex, [...]

Every few months, someone starts a rumor that SEO is on the way out. For reasons unknown to anyone, it takes hold for a few days and then slowly goes away almost totally forgotton until the next rumor appearance. SEO isn‘t going away. SEO will continue to grow and evolve; it certainly won’t stay the [...]

SEO changes as fast as a teenage girl getting ready for a Friday night date – putting on and taking off different accessories and altering it’s mood to fit that of the lucky beau‘s tastes. In the online world, the date  is the consumer and the watchful parents are Google and the many other search [...]

The various aspects of SEO pertaining to on-page optimization cannot be argued against. With that said  you have to pay attention to a number of off-page optimization variables as well.  Each side is dependent to a real degree on the other, and focusing on one too much and the other too little will negatively impact [...]

Everyone wants to have an optimized website that delivers high quality results day after day. When people talk about those great results, they are almost invariably talking  how to get the  best performance in Google. Regardless of how much you work, or how hard you work, if you don’t find yourself indexed by Google it [...]

Do you ignore blogs and websites with a PR of under 3? You could be making a big mistake. Where do you think the PR 6 and up blogs came from? It is not uncommon to get a little arrogant regarding where your links are coming from. So often, it is easy to focus on [...]

If the Google Panda update has taught us anything it is that what works today may not work tomorrow. With competition for web traffic becoming more cutthroat with each passing day it is more and more important to find ways to hold on to the audience you already have. What you need is a way [...]

Webmasters who are new to the biz think “I want money. Therefore, I need traffic. Therefore, I need clicks.” They think the connection is obvious, that clicks lead to traffic which leads to making money. They don’t necessarily understand the wide variation in the quality of clicks and traffic, because they don’t realize that the [...]

SEO is more than slapping some keyworded content up and building a few links. Done properly, SEO is an art form, where all the dots connects and all the lines harmonize. First, content. Content is ideally a simple page full of informative easy to read text in a simple font with no glaring highlighting and [...]