SEO is a tricky game, and climbing up the SERPS for your keywords can be exhausting. A good way to cut down on stress and get the most of your efforts is to find and exploit keywords that are being undervalued. We are taught to find highly searched keywords and pay top dollar for clicks. [...]
When Ten is More Than a Hundred – Playing the Odds
July 3rd, 2008Niche Marketing Part Two : The Hoodie Plan
June 13th, 2008Yesterday I went looking for a niche to fill with advertising for my fictitious pet clothing website. I found out that while there is a decent amount of search for the term ‘pet hoodies’, ‘puppy hoodie’ and ‘pet sweatshirts’, there is not any advertiser competition at all. I carry pet hoodies and sweatshirts on [...]