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Purchasing content for your website is for many webmasters a necessary evil. Not everyone can retain a copywriter fulltime and in too many instances webmasters find themselves being burned by people purporting them self to sell custom content on demand. In some cases, inexperienced or cash strapped webmasters purchase limited rights granting the ability to [...]

Concerning website copywriting, it is imperative to not only identify specific pages of the website where your SEO copywriter can take advantage of high density keyworded content, but to figure out which keywords should be introduced when feeding the pages to remain relevant to the service or the product that is being sold. Several pages [...]

What Your SEO Copywriter Should be Able to Do For You. SEO friendly article writing and web copy are just two of the jobs your copywriter will need to be able to handle. There are at least half a dozen different writing styles which they will need to be proficient in to really make an [...]

An ideal keyword density for a single keyword is 1-2% – in other words, a keyword used once or twice for every 100 words of text. When using longer keyword phrases, extened the parameters a little. When a higher keyword density os required, using a primary keyword phrase and two to four secondary keywords or [...]

Linking is a delicate art, and one that determines how far your reach is. Are Your Links Heard Round the World? Don’t be taken in by ‘gurus’ offering sure-fire linking. When in dire straits, hire an SEO firm to provide you with a complete link building package based on proven methods and results rather than [...]

It shouldn’t be a dilemma. Writing for your visitors, supplying them with easy to read copy that convinces them support you or buy your product is just as important as generating keyword rich text to help you climb in the search engine rankings. What you have to learn is how to combine good, accessible copy [...]

Yesterday we looked at the best practice for structure and format on your site; today we explore the copywriting style. Most Internet surfers are constantly showered with very aggressive promotional messages and advertising. As they become immune, they start to disregard all sales tactics, simply as a basic defense mechanism. As a result, you may [...]

Your company should routinely run landing page optimization tests to improve conversion rates. One of the components you need to test is the sales copy. Often, changing your approach to writing can lead to a considerable increase in conversion rates. This doesn’t have to do with “persuasive” copywriting, or specific words to use in your [...]

A content development team is necessary to populate larger websites with optimized text that will increase usability, link ability and crawlability. This team must often be trained to produce the kind of SEO content that is still useful to visitors and can give you not just clicks but conversions. Too many people get caught up [...]