Optimizing your home page is one of the most important things you can do, but doing it RIGHT is imperative. As they say, anything worth doing is worth doing right. There are plenty of websites out there that are really quite pathetic in terms of optimization and content – aggrgate sites with no quality control [...]
How’s Your Homepage?
December 2nd, 2011Affiliate Marketing – Should You or Shouldn’t You?
September 13th, 2011You might think of being an affiliate and say to yourself “Why would I ever want to get involved with selling other people’s stuff?” This can be especially true if you have ever heard horror stories about affiliate marketing and instantly think the worst. You might want to think twice, however if you get turned [...]
Five Tips for Traffic and Conversions
February 25th, 2010Do you have plenty of traffic but your site still isn’t making money? Try these five tips to increase conversions and reduce bounce rates. 1. Links, links, links. Your site will be ranked higher if you have high quality links, and higher SERPs position means better rankings. Directory submissions and article submission sites can help [...]
Fixing the Bounce
February 7th, 2010Bounce rates can cause all your careful SEO and ad campaigns to be worthless; if no-one sticks around on your site for more than a few seconds, traffic becomes meaningless. Fortunately, a high bounce rate is fairly easy if time consuming to fix. Website design often results in page layout, color and image choices based [...]
Attracting Customers in a Recession
November 12th, 2009Even when the economy is tight, you can still attract consumers if you convince them you have what they need. You may be having difficulty maintaining your existing sales levels, not to mention increasing them. Here are some quick tips for getting your customers to reach into their pockets and spend more during a recession. [...]
What can you Expect from your SEO Firm’s Efforts?
October 30th, 2009You pay your SEO, and sit back. what happens next? Well, ideally your site soars in the rankings naturally, and you start to receive higher traffic and more importantly higher conversions. A recent conversation in a forum I frequent got me thinking. The two involved were an SEO and a freelance writer. The writer was [...]
Should You Use Email Marketing?
October 28th, 2009Is Email Marketing spam by another name? Is there any situation where this is OK? Or is it a dying way to connect with would be customers? Email marketing drifts in and out of favor with web based companies, but has become increasingly popular of late for getting the word out about products and services [...]
Undervalued Keyword Phrase Optimization
October 8th, 2009The trick to chasing the long tail is to find little monetized keywords you can use to your advantage. Often these phrases are clumsy enough that not many webmasters will bother trying to optimize for them, but ignoring a phrase with over 4,000 searches per month and virtually no search results is a mistake! If [...]
Five Tips for Testing Landing Pages
August 27th, 2009We all know the golden rule of network marketing. Test, tweak, repeat. Testing is at the core of every successful, long term campaign. Here are some tips to get you started: Landing Pages testing should be rational. Don’t be sucked into ‘magic formulas’ or other nonsense that tells you ‘having three bullet points’ is the [...]
Is Your Website Tricky?
August 22nd, 2009We all know there are dozens of tips and tricks for conversions and upsells. Look at it from the user point of view for a moment. Doesn’t it annoy you when you feel like a website is trying to trap you into a choice you didn’t ask for? Don’t be evil. Just don’t. Why do [...]













