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A virtual or walk on spokesperson can add a lot to your website and help reduce bounce rates. An online spokesperson can help you connect with your customers and provide a better experience. Your webpage layout and site design are important, but you need something extra to pull customers back in if they get confused [...]

E-comerce sites are the name of the game. E-commerce sites tend to be nearly identical. They consist of different products organized into categories with a shopping cart and checkout page tagged on. In order to successfully SEO such a site, you have to pay close attention to those things you can do to make yourself [...]

When you begin to promote your business online, you will likely be dealing with one of three major search engine companies. Their guidelines allow you to purchase advertising and ‘buy’ keywords that you wish your ad to appear in response to their being typed into the search box. Use Keywords to Target Your Demographic If [...]

PPC users are notoriously fickle. The click away rate is incredible – so what can you do to keep your visitors onsite? Your landing page is a very specific kind of animal, not subject to all the same rules as the rest of your website. You don’t need to worry about the SEO as much, [...]

Your site is like a cookie jar. There are all sorts of cookies. Cookies with nuts. Cookies with chips – chocolate, butterscotch or peanut. There are chewy cookies, and crunchy cookies, and all kinds of cookies in between. (I hear there are even magic cookies, but more on that later). Then there are downloadable cookies. [...]

SEO is all about getting your site noticed. You are intensely pursuing the traffic that can come your way by a top ranking on the SERPs. You have probably scattered content in the form of articles, video and graphics all over the web in an attempt to gain those precious back links and the requisite [...]

There are many things you can do to make sure your ads target the correct demographic. Ads don’t do you much good if people don’t click on them and clicks don’t do you much good if you get no conversions. Target your audience. Exclude sectors of the population based on language, location and even weather [...]