We all know split testing is the key to success on the internet. But what happens when tests lie? Testing can not be overdone. It is the surest way to success, and we hammer that home time and time again. A process is only as good as the way in which it is carried out, [...]
When the Tests Lie
October 15th, 2009Landing Pages and ROI – Penny Pinching in Hard Times
October 22nd, 2008‘You can’t improve on perfection’, goes one old saw, but closer to the truth is ‘There is always room for improvement!’ This is particularly true in the case of landing pages. If you have never seriously taken a good hard look at your landing page, you could be ignoring an optimization tactic that is almost [...]