If a low conversion rate is affecting your website’s profitability, you should first do a baseline measurement. If you are smart, you stay on top of your website conversions, and can assemble three months of data quickly. Having this data before you start your analysis makes the process go much more smoothly. Google Analytics is [...]
Increase the Conversion Rate of Your Website
January 24th, 2010Seven Steps to Higher Conversions
August 8th, 2009Conversions are the whole point of web based marketing – so turn that traffic you get ionto paying customers. Your conversion rate determines your ROI, so you need it to be as high as possible. How do you achieve conversions? Testing, Testing, 1,2,3,4,5,6… Do split tests! This is the single most useful thing you can [...]