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Blogs are one of the best avenues available to generate visitor traffic and improve search ranking. A part of what makes blogs attractive is that you don‘t need them to be instantly successful to get quick benefits from them. It takes a lot of thought, research, time and effort for your blog to be a [...]

Social media has many business uses – marketing, customer management, and public relations to name a few.  Now you can add search engine optimization (SEO) to that growing list.  In addition to using social media to increase your customer base, provide customer service, and enhance brand visibility, it is now vital to include it in [...]

Website owners frequently focus on short-term search engine optimization (SEO) efforts.  Perhaps in response to changes to search engine changes to ranking algorithms. Perhaps so they can jump start their money-earning online marketing efforts. Whatever the reason, putting all of your energy in short-term SEO is shortsighted. Long-term SEO must be considered if you want [...]

Are you having difficulty attracting traffic to your website? Do you have an awesome website and know without a doubt that if you only had traffic, your site would make money? Well, there are myriad obstacles that can prevent your site from being appropriately optimized for search engines.  Unfortunately, these barriers to search engine optimization [...]

There are plenty of boxed website options for business owners. A perennial favorite is WordPress which has been around for nearly a decade.  Originally conceived as a tool for blogging, this content management system is now seen as a one-stop-shop for website owners who have an eye on search engine optimization (SEO). The beauty of [...]

Linking doesn’t always work the way you have hoped it will. Sometimes, linking doesn’t work at all. It’s certainly not the norm, but it does happen from time to time. When linking fails, you need to take a good hard look at your strategy to figure out the why. Without an honest, objective assessment of [...]

Search engine optimization (SEO) is more than a buzzword – it is an essential process for any online business seeking to increase traffic to their website.  It involves making sure your site is structured properly in terms of design, code, and content so that search engines will index each web page.  This allows your site [...]

As an SEO, one of the most challenging tasks you face is keeping up with the many changes that Google rolls out on a continual basis. Not all changes are as big as the highly publicized Panda updates, many are small tweaks to those updates that go largely unnoticed. In order to stay on top [...]

The best practices for writing blog posts have changed very little over the last several years, but there are some differences regarding the type of posts you want to use on a professional blog as opposed to a personal blog. Personal blogs are all about creativity and expression which means they are bound by very [...]

Have you noticed Twitter results showing up with surprising frequency on search engine results pages (SERPs)? That is in large part because social media networks have become highly trusted for relevant, real time content, and you can boost your rankings with a little attention to this practice. What many people don’t understand is that once [...]