Very often small business owners think that they need not have to concentrate on corporate branding and that branding is only for huge companies. This is a totally wrong view. If you want to sell online, you need be a familiar brand to people and only then you will be able to remain profitable online. [...]
Why Should Small Businesses Concentrate More On Online Branding?
February 3rd, 2011SEO Report – Affilate Plans
July 24th, 2010Launching affiliate programs is another way of maximizing the potential of your website Affiliate programs are an incredibly efficient, win-win strategy. However, if implemented incorrectly, you will be unable to get the desired results and the money you invest in maintaining your affiliate program will be wasted. If you are considering affiliate programs simply to [...]
SEO Recap: Keywords, URLs and Branding
May 21st, 2010There’s yet another consideration when it comes to keywords, your domain name and your url – and that is branding. A common oversight when researching, analyzing and selecting keywords is forgetting to include your brand name or company name as one of the keywords. Most extremely small business websites including home based businesses will have [...]
Social Media and Branding
January 21st, 2010Do you use social media? And if not, why not? Surely by now you know that social media is THE way to brand yourself in this brave new world of online marketing. When you have identified a niche market and positioned yourself to fill it, the next step is getting the word out – and [...]
Branding and You (Gotta Keep it Separated)
January 8th, 2010Should you separate your personal and business online personas? It depends on whether or not you are the face of your brand or if you prefer to stay out of the limelight. If you do opt to be a visible figurehead for your business(es), you need to think about how to manage your personal dealings [...]
A Bit About Branding
July 19th, 2009Your personal branding strategy should cover as many venues as possible. Use email, Skype, Twitter, and establish one professional identity. Consider setting up a personal logo, creating a slogan and spreading the word visually. Create websites and pages using free online resources – a Wiki, a blog, a forum, a website where people can [...]
Domain Names
June 26th, 2008Buying a domain may sound simple, and in a way, it is. You decide on a name, and if it’s available, you buy it. There’s a little more to it than that, though. You have to come up with a simple url that makes sense to the average person and tells a little bit about [...]