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How do you spot a black hat SEO before they take your money, mess up your site in order to artificially create rankings, and run?  Finding a reputable SEO firm can be hard, so here’s some tips on how not to get taken for a ride by a black hatter. 1. A legitimate SEO will [...]

Sometimes it may seem to take forever to get indexed. This may mean you need to take a quick look back and make sure you did everything correctly! 1.  Each search engine has a form you can fill out to add your url. This is slow. If this is all you did, you may be [...]

SEO and SEM are inextricably linked – or should be, in any good campaign.So what is the difference? SEO, or Search Engine Optimization, is really just one part of  SEM, or Search Engine Marketing. Search Engine Optimization generally referrs to the practice of optimizing your site with  keywords to make you more visible to search [...]

You have to add content to your site on a regular basis – if you can add daily content, that is great, but only if it is high quality. If you can’t maintain a high standard, you should back off to twice a week or once a week, just to be sure your additions are [...]

We all know things change. We all know all search engines are not exactly alike. Number one in Yahoo may be number two in Google, and fourth on Bing. What about when you plummet from number one or two to page two or four or six? When do you start to panic? When we spend [...]

Do have good content, or you are never going to get anywhere. People need help, or answers, which is why they search. They don’t need useless ‘SEOd’ content that ignores value to the user.  Don’t keyword stuff. A garbled list of keywords doesn’t help anyone. Balanced, informative content with strategically placed keywords and phrases does. [...]

Sometimes you manage to claw your way up to the top of the SERPs only to be bounced by an upstart with an apparently absent conscience. What do you do when some website owner decides to play dirty? We all hate the black hatters; the ones who come in, stand on our back and our [...]

SEO is all good, right? Not Black Hat SEO. SEO tactics that are banned can take your site right down with them if you get caught. It’s best just to avoid anything that could be construed as shades of gray, and stick with proven white hat tactics to get your site moving up the SERPs. [...]

Learning basic SEO is imperative to running your website efficiently. Even if you hire your SEO out to experts, knowing what is good and bad SEO is necessary to be sure you are receiving proper handling. The basic tenets of SEO is to use interesting original content to attract users, and to collect natural, organic [...]

There are two types of SEO. There are the tactics that you have to keep implementing just to play with the big boys, which involves a lot of research, wheeling and dealing, and keeping up with the latest trends and quirks and changes to algorithms the search engines invariably subject us to. There is a [...]