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We’ve talked about keyword stuffing… in text, in meta tags, and elsewhere; buying paid links, engaging in black hattery such as white on white text and deceptive redirects. SEO is a game to some, but the penalties for ‘over optimizing’ are clear – break the rules fo the search engines, and they may exact punishment! [...]

Long ago and far away, there was a black hat tactic known as doorway page creation. It is mostly forgotten now, which is why some sneaky black hat SEOs are trying to revive the practice, calling it by a new name. It used to be possible to increase the number of entry points to your [...]

How do you spot a black hat SEO before they take your money, mess up your site in order to artificially create rankings, and run?  Finding a reputable SEO firm can be hard, so here’s some tips on how not to get taken for a ride by a black hatter. 1. A legitimate SEO will [...]

Sometimes it may seem to take forever to get indexed. This may mean you need to take a quick look back and make sure you did everything correctly! 1.  Each search engine has a form you can fill out to add your url. This is slow. If this is all you did, you may be [...]

SEO and SEM are inextricably linked – or should be, in any good campaign.So what is the difference? SEO, or Search Engine Optimization, is really just one part of  SEM, or Search Engine Marketing. Search Engine Optimization generally referrs to the practice of optimizing your site with  keywords to make you more visible to search [...]

You have to add content to your site on a regular basis – if you can add daily content, that is great, but only if it is high quality. If you can’t maintain a high standard, you should back off to twice a week or once a week, just to be sure your additions are [...]

We all know things change. We all know all search engines are not exactly alike. Number one in Yahoo may be number two in Google, and fourth on Bing. What about when you plummet from number one or two to page two or four or six? When do you start to panic? When we spend [...]

Do have good content, or you are never going to get anywhere. People need help, or answers, which is why they search. They don’t need useless ‘SEOd’ content that ignores value to the user.  Don’t keyword stuff. A garbled list of keywords doesn’t help anyone. Balanced, informative content with strategically placed keywords and phrases does. [...]

Sometimes you manage to claw your way up to the top of the SERPs only to be bounced by an upstart with an apparently absent conscience. What do you do when some website owner decides to play dirty? We all hate the black hatters; the ones who come in, stand on our back and our [...]

SEO is all good, right? Not Black Hat SEO. SEO tactics that are banned can take your site right down with them if you get caught. It’s best just to avoid anything that could be construed as shades of gray, and stick with proven white hat tactics to get your site moving up the SERPs. [...]