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Google has some terrific insights into how to avoid being taken advantage of by a scammy, spammy, black hat SEO firm. Many SEOs are actually well educated, rained individuals that keep up with the latest tweaks to algorithms used by search engines and provide honest, trustworthy services that achieve consistent results. Beware, however, SEO ‘gurus’ [...]

If you’ve been leaning about, reading about, and trying to implements the basics of good SEO, then you’ve heard the term. white hat SEO and black hat SEO. White hat search engine optimization is series of search engine optimization techniques founded on principles laid out according to Google’s admonition “Don’t be evil”. What differentiates white [...]

Cloaking is one of the sneakiest black hat SEO techniques. Some SEO professionals use this method when they optimize their websites or their client’s websites. This is definitely an underhanded SEO techniques, and not that evident to visitors, but Google and other search engines will discover it and penalize those who cloak their websites. Severe [...]

Being a black hat SEO artist is walking a very thin line! Trust me, you don’t wan’t to get involved in black hat SEO tactics – the penalties can be quite severe. If you are tempted to take some shortcuts to the top of the SERPs, think twice – don’t be unaware of the risks. [...]

The Sandbox is a phenomenon that people have claimed to observe in Google’s web page ranking process. Sandboxing or the sandbox effect or the Google penalty has been the subject of much debate, despite the lack of confirmation by Google that the practice of  reducing new domains’ rage rank to cut down on manipulation by [...]

Tempeted to take some shortcuts on your ride up SERPs mountain? Be aware that consequences come with some actions, and you might be better off taking the straight and narrow path. 1. Keyword stuffing. This might make you seem relevant to the search engines, but will bite you later as your visitors will not find [...]