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What is the real difference between optimization and marketing? Only about a world. While these terms are often used interchangeably, there is a huge difference between the two methods. SEM is a broad concept and can be used to describe various aspects of website marketing as it relates to the search engines. SEO, however, is [...]

In 2006-2007, Google made some adjustments to the way the relevancy of your site was determined for the purpose of pricing your minimum keyword bids. We all know Google is emphatic about search results being natural – which is why they implemented PageRank (which most people view as flawed, but that’s another topic for another [...]

Once upon a time there was a little website. It wasn’t as big and flashy as some of the other websites; it didn’t have a million dollar budget or unlimited manpower. It managed to make enough to pay for its hosting fees off of AdSense, but it dreamed of bigger and better things. “I have [...]

For a few years, PageRank was THE thing to focus on. Website owners paid out fortunes to SEOs trying to decipher how the algorithm worked and figuring out how to maximize links. Now there is some question as to whether PageRank is really ‘where it’s at’ or if it is just so much hype – [...]

There are two different approaches to take when using Google’s advertising options to increase your revenue. The first is AdWords, where you write relevant ads to be displayed next to search results that match your keywords. This is a good way to get attention, whether you have managed to reach the top of the SERPs [...]

You’ve selected your keywords, and tailored your content and link text to make the most of it. But did you realize that when it comes to marketing, there might be even more keywords that you could take advantage of that have a lower CPC and could be configured to bring in extra traffic? I checked [...]