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Is your PPC cost outweighing the benefit? Do you need to trim the fat while ladling up the gravy? These four simple tips show you how. Plan your campaign carefully. Focus on your niche, and phrase your ads very specifically. Also mind your ad-spend; if you are getting a zillion clicks and next to no [...]

Using  Blogs to Optimize Your Sales Website’s Performance A blog is the perfect vehicle for funneling online traffic to your main sales website. Many people read, bookmark and follow an interesting looking blog, so this is the perfect way to gradually convince them to click the link to your home webpage. Sidebar links can be [...]

When you begin to promote your business online, you will likely be dealing with one of three major search engine companies. Their guidelines allow you to purchase advertising and ‘buy’ keywords that you wish your ad to appear in response to their being typed into the search box. Use Keywords to Target Your Demographic If [...]

What other methods are required in combination with SEO for optimal results? USABILITY. SEO alone is not enough – we have seen SEOd sites spring up all over the web, and many of these are useless with no value to the consumer. Search Engines are in the business of delivering the most relevant results that [...]

When writing ads for Google AdWords campaigns, you have to make sure your ads are targeting the correct demographics. Ads are pretty much useless if people don’t click on them. Clicks in turn cost you loads of money if you aren’t getting any conversions. The best plan is not to get your ads served at every [...]

Can SEO really make a difference? There has been a bit of a debate lately as to whether the era of search engine optimization is at an end. This crops up about twice a year, as industries change and the web evolves. Short answer? NO. With social networking being the new ‘in’ thing, and ever [...]

Advertising can be a money drain. You can throw money at something, but that doesn’t guarantee results. However, you can’t ignore how important advertising is to each campaign. There are a few things you should really know about advertising: Google AdWords lets you write relevant ads to be displayed next to search results that match [...]

  There are so many ‘pay per’ campaigns out there that you have to realize the true value of each one. You have the ones you pay in for, and the ones that pay you. A good blend of the two is usually advisable to maximize returns and make your website the most efficient Pay [...]

Ad spend is a portion of your budget that should be considered fluid. Lock yourself in to one flat rate, and you might not be doing yourself any favors. You need to be sure that you strike when the iron is hot, and utilize your advertising budget in the most efficient way possible. When the [...]

When you are setting up a PPC campaign, what you exclude is as important as what you include. This helps keep your ad from appearing when it is inappropriate or of little use. For example, if you are selling a product specifically for women, you might remember to include women, woman, girl, lady, ladies and [...]