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It is often asked why blogs are so important for businesses, and the answer is very simple – blogs equal a higher potential revenue. Simply slapping together a blog and expecting magic to transform your sales numbers overnight however is unrealistic. Today we will take a look at why blogs are effective tools and what [...]

There are two different  advertising options which Google offers that you can use to earn money; AdWords and AdSense. AdWords works to sell your own product or service; you are responsible for creating ads to be shown next to search results or on relevant websites, and paying a small fee each time someone clicks on [...]

We all want more ways to increase ROI for our AdSense campaign. Google Adsense is one of the most effective income generating program on the web. A staggering number of blogs and websites survive on income from Google Adsense. In fact, some websites are directly set up to profit from Adsense revenue. However, there is [...]

AdSense is a great way to help monetize a blog or website, but many people don’t know that they can do so much better than just slapping up the ad blocks. Slight tweaks to your AdSense units can give you a 10 % to 25 % increase in your CTRs (click through rates), significantly increasing [...]

What is the real difference between optimization and marketing? Only about a world. While these terms are often used interchangeably, there is a huge difference between the two methods. SEM is a broad concept and can be used to describe various aspects of website marketing as it relates to the search engines. SEO, however, is [...]

Once upon a time there was a little website. It wasn’t as big and flashy as some of the other websites; it didn’t have a million dollar budget or unlimited manpower. It managed to make enough to pay for its hosting fees off of AdSense, but it dreamed of bigger and better things. “I have [...]

Adsense is a broad affiliate type service run by Google. The idea is that rather than you getting involved in an affiliate program with hundreds of companies that don’t have any relevancy to your site, or having to dig to find just a few relevant affiliates, Google does the filtering for you. If you do [...]

With all the current domain controversy, we are taking the time to discuss domains on the blog. A common trend is to register as many alternate domains as possible, and ‘park’ them just so no-one else can use them in competition with you. Google has a way you can monetize these parked domains, by allowing [...]

There are two different approaches to take when using Google’s advertising options to increase your revenue. The first is AdWords, where you write relevant ads to be displayed next to search results that match your keywords. This is a good way to get attention, whether you have managed to reach the top of the SERPs [...]