Good SEO will focus on organic search results, natural linking and proper content optimization – but sometimes you need a little traffic to get the ball rolling, A well run PPC campaign can help you get that boost. However, PPC is also all about SEO – from the way you keyword your ads, to what [...]
SEO and PPC Campaigns
May 10th, 2010What are Buzzwords?
December 11th, 2009Buzzwords create that tingle of excitement for the customer, and make them eager and interested. So what are the best buzzwords of all time? FREE This is a great buzzword, but only if you can back it up. Don’t say free if you don’t have anything free – it just annoys people. Use ‘free gift [...]
Building Keyword Optimized Ads
December 3rd, 2009Figuring out how to word your adds to get the best ROI for every click is crucial. There are a few key things to remember when writing your AdWords ads. Target the Correct Audience You can target the right audience by selecting language and countries – don’t bother showing your ads to people who don’t [...]
SEM – Leveraging Paid Search
October 25th, 2009If SEO is the secret to organic search success, SEM is just as important to paid search results. Paid search accounts for nearly 50% of all online advertising budgets. Text ads are a huge part of SEM, and Google AdWords is the most commonly used online advertising venue. Tools to make SEM easier are the [...]
Bidding on Google AdWords
August 25th, 2009Google has a complex set of rules governing cost of Adwords ads and where you appear in the results. They also have a new tool, designed to make bidding more scientific and less of a gamble. Many advertisers have gone into penny-pinching mode during this recession. AdWords is still a good option for your site, [...]