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Broken links have the ability to kill and bury a site quicker than a hiccup. when consumers visit a site only to be greeted by an error message, nine out of ten will just move on to the next listing without giving it a second thought. There is NOTHING a web surfer hates more than [...]

The death knell for any website is a 404 message. Users hate these and will usually leave your site rather than mess around trying to find a page they are looking for – they’ll simply move on to your competition. A good SEO linking professional will inform you that 404 errors are unacceptable. The way [...]

How do you cope with 404 messages? Broken links can quickly kill and bury a site – when consumers visit and get an error message, nine times out of ten the just move on to the next listing. Trust me, there is NOTHING a web surfer hates more than clicking on a link in eager [...]

Brands and logos can be static for years to build recognition, but eventually an upgrade is indicated. Often this upgrade isn’t so much a change in appearance, but an update in functionality. Regular maintenance is the key, so that your brand is identified as being consistent and high quality. ~ Continually update your your keyword [...]

Google Webmaster Tools is available free to all webmasters who have registered a site with Google. The tools can be used to monitor your site’s efficiency, check for errors, show you what needs repair and help you optimize for best usability and traffic. First on the list is Google Webmaster’s error report – this will [...]

Broken links can kill a site faster than anything else. There is nothing, I repeat, NOTHING that a visitor hates more than clicking a link and getting a FILE NOT FOUND message. In many cases, that is the signal to ditch the whole thing and hit the back button to try the next site on [...]

Google may show sitelinks under your result in the SERPs. The system analyzes your site, and if you have three or more sitelinks, it can derive the relevant information and pass it on to the consumer. If you have optimized your site correctly, you can take advantage of this by providing more specific information to [...]

Ever been surfing the net and gotten a 404? No, that’s not a jet, its worse – a deadly error message that the page you are trying to access is not available. This can be caused by a number of things. A server could be down, a url could have changed slightly, the visitor could [...]