Search Engine Optimization Tips Blog

What is Social Media?

Social media is an investment; you will spend time and possibly money as well but you will have your efforts show an impressive ROI if you stick with it. It will take time to build a network and develop trust; you have to find your audience, define objectives, formulate a strategy, develop tactics, implement tools and use measurement to determine your progress. Do it right, and you will see results!

More is not always better

Quality is more important than quantity (but quantity is good, too!) You don’t need million so followers in name only. You need an audience of a thousand people who are genuinely interested in what you have for show and tell. Otherwise you are trying to present your ideas to a crowded lunchroom during a food fight.

Who is paying attention?

Hearing is easy; listening requires focus. Subscriber counts are well and good, but the umber of people you actually reach is far more important. Calculate your reach based on a number of factors, including response, and be realistic.

Be SOCIAL, not salesy

Engaging your audience properly leads to greater participation. This is hwy so many marketers fail at social media – they use the same high-power tactics they use for advertising. Social networks aren’t interested. You have to act like a real person; participate in the community conversations and give people reasons to interact with you.

Find your niche

Niche areas have fewer people, but give more engagement value for products or services being shared – as long as they are relevant. Use free tools like Google Alerts or Social Mention, or low cost tools such Trackur and PostRank Analytics to target niches of interest.

What is your ROI?

You cannot find out how valuable something is until you assign a value. It doesn’t matter how or what that value is. You can say that a retweet is worth a dime and a backlink from a PR3 site is worth a dollar. Just assign something so you can measure. You can even use a point system, and convert to dollar value later.

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