Today no one talks about doorway pages, it has been a long forgotten black hat SEO strategy to increase the number of entry points to your website and to increase your website traffic. Even today, there may be some die hard black hat SEOs trying to revive this strategy to get good traffic to their websites. Holiday season is always notorious for such things as everyone is keen in boosting their website traffic.
Black hat SEOs either created these pages manually or used a software to create doorway pages. This will increase the number of pages in your website and help you project that you are an authority site with thousands of pages. In reality, those software generated pages will not have any significant content that can be used by the visitors. At times, these doorway pages are not stored in the same server as the website in an effort to protect the website. In case search engines should sniff the foul play, storing the web pages in a different server helped them guard themselves better.
Why do doorway pages get you into such great trouble? It is mainly because that they manipulate the search engines. They are often developed for specific search engines depending on their ranking algorithm. As it is difficult to please all the search engines at the same time, doorway pages tried to have content that can please specific search engines. These pages are often not shown to the real visitors but they are only meant for the search engines. These are dynamic pages served based on the IP and other parameters set by the web master. However, searches may show the doorway pages but when a real visitor clicks the pages, they will be automatically redirected to a different page of the website. All these are to increase the keyword density using various keyword strings that do not make real sense and to get good rankings for the chosen keywords. When such pages are ranked well in the search engines, they will be used to send traffic to a particular page or a particular website.
If you are discovered using door way pages, your website may be banned from the particular search engine’s index. You should never take such risky approaches. To get your ranking. So don’t even be tempted to make use of software programs that help you accomplish this fast. Your fast doorway page solution will be your fast way to fail in the top search engines. If you are banned by Google, then 60 to 70% of your traffic is gone out of the window. You can forget online success. Therefore, it is best to use only those strategies that will give you peace of mind.