Many of us make use of squeeze pages as part of our direct marketing efforts. Squeeze pages are meant to serve a very specific purpose and they are very different from our regular web pages. Squeeze pages are single page websites who purpose is to c
apture the contact information of the visitor. It aims at getting the name and a valid email address from the visitor for list building purposes. They do not have any other links to exit the page. So we have to work within very limited boundaries both in terms of search engine optimization as well in getting the required results from the squeeze page.
One of the key factors of squeeze pages is a lengthy sales copy. The idea behind the sales copy is to narrate as many success stories as possible, to which the visitor can relate to and request for more information about the product, services or offer. Lengthy sales copy is nothing but lot of content. As always content is one of the important factors to attract the search engines. Make your sales copy keyword rich and above all more meaningful.
One of the drawbacks that we often face with most squeeze pages is that, they are written by amateur writers who lack the required writing skills as well as the required product knowledge. They also do not understand the keyword requirements for SEO purposes. If you want to drive enough organic traffic to your website, then you need to make sure that whoever writes the sales copy understands the dynamics of SEO and keyword density requirements. Hiring a professional SEO writer will help you achieve your goals faster. While making your squeeze page sales copy keyword rich, you should also make it into an impressive copy. Squeeze pages do not give all the information the visitor needs and leaves them wanting for more so you should very carefully draft your squeeze page content so that it only offers partial information.
You need to make your squeeze pages look professional and different from rest of the bogus looking pages. People today are not too happy to land in a squeeze page because of the fact that they do not offer anything really useful. You cannot make your page too look the same and lose visitors. Try to bring in little more aesthetic appeal to your squeeze page design. Make it look professional so that it can be inviting and attractive. Make your squeeze page headings impressive to capture the attention of the visitors. Also, make the headings keyword rich. Choose appropriate page titles to gain advantage in the search engines. Your squeeze page should get good search engine placement and at the same time, it should be serving its purpose for which it is hosted online.