In the past few posts, we have been revisiting this topic – Holiday Marketing frequently. Yes, it is because it is high time that you take advantage of this season to boost your sales. One of the important things that you need to do during this part of the year is to gain insights into your holiday keywords.
You will be able to fine-tune your efforts by knowing what people look for during the holiday season. Today, thankfully we have number of free tools that help us find keyword trends for keywords relevant to our industry. Google trends is one such tool that you can use to learn how a particular keyword or set of keywords have faired in the past years. Learning cyclical trends about various keywords relevant to your industry will help you anticipate and prepare for better sales rate this year.
You can take necessary steps to boost your website’s visibility online for keywords that show rising trends during the holiday season. One of the drawbacks with holiday keywords is that you cannot concentrate on these keywords all round the year, your focus should be on generating sales round the year and not just during the holiday season. At the same time, you need to make sure that you benefit from the holiday sales. Learning about the regular holiday trends and online behavior of your targeted customers during the holiday season will put you in an advantageous position than your competitors.
It is not enough to just gain insight into your holiday keyword trends, you must start making efforts to make people identify your website, products, services with those keywords. You can do this by flashing those keywords in your website; give them special prominence in your website. Send holiday greetings to your target customers in your opt-in list highlighting these keywords. You can send newsletters and make your niches holiday keywords the focal point in your newsletter. You can even add these keywords in an appealing way to your email signature. Leave no stone unturned make use of every little opportunity to tie your keywords to your services. Let all your brand promotion efforts make use of these keywords. If you plan to use any print material, do not forget to associate to your holiday keywords in the print material too.
Only when you take focused efforts, you will be able to leverage complete benefits out of your learning. Application of the knowledge that you gain is the most important part of turning your SEO efforts into success. Remember that search engines have their own pace of responding to your efforts so you should start early enough to obtain results at the right time.