For some strange reason almost all the webmasters make this mistake when it comes to link building. Whether it is link building through directory submissions or link building through article submissions or social book marking. We instinctively seem to link to the home page. It is important that our home page is bolstered well with good number of links but at the same time, don’t you think that your website’s inner pages are also important? What good would it be if your website visitors just visited your homepage and leave the site? Most of the conversions take place not at the home page but only in the actual pages that talk or elaborate about a specific service or product of yours. From this angle if you are interested in increasing your business conversions, you should actually bolster the inner pages more than the homepage. Because your website’s inner pages have more important information that is essential for selling your products or services. Your website’s homepage is just to introduce your company to your target audience and the rest of the work has to be done by the inner pages. So the next time you set out to build your website’s links, get some good links for your inner pages too.
Plan your link building well in advance and do not go about it in a random fashion. You must list all your keywords in terms of importance and each keyword should have a corresponding web page. In your link building efforts, you should try to submit your inner pages as per the importance of the keywords. Making the best use of all the link building services you will be able to get quality deep links. Most of the link building service providers accept links from the inner pages. However, some of the service providers may have objection to accepting multiple URLs even if the links are from the same website. If that is the case, instead of going for a large link building packages choose smaller packages and with each package swap your links and link building service providers should not object to that and if they do, you can always find another service provider as there is enough competitors in this field who are ready to meet your requirements.
One of the pages that is totally ignored in link building is the contact us page. Often visitors want to get in touch with us and it would help them if we can get our contact page to listed in the search results page. However, your contact us page should be at the bottom of your priority list. By planning your link building efforts you will be able to spread out the efforts on your link building to get uniform page rank for all the pages by getting quality deep links.