If your website doesn’t have CSS, you may be shooting yourself in the foot. CSS stands for Cascading Style Sheets. You need to convert your design into CSS based design and when you do so make sure that it is external CSS; this ensures cleaner HTML pages where all the design related clutter and formatting styles can be separated from the actual content of your web pages and all formatting related information will be put in the CSS file.
What are the benefits? Using CSS, you can create fast loading websites since most of the information is stored externally. You can specify which sections of the site load and become functional first, moving the most important content of your website up to the top, which is not possible without CSS. If your web pages are filled with extra coding, search engines have to dig deep to find the actual content of the page and they may give up halfway down. CSS can help your site by making it search engine friendly.
When you are engaging in web design change how does CSS help? Since all the design related information is stored externally, you can implement most of the changes that you need without affecting the existing pages. When existing content is left intact and design only is changed, your ranking is not likely to be affected. Changing your website’s design or the ‘skin’ is much easier, faster and safer in terms of SEO.
You do not have to make the changes for the individual pages; using these cascading style sheets lets you effect changes globally. This ensures minimum changes in the actual web pages’ content. Use external CSS for your website to help your website in general by making it SEO friendly while leaving you plenty of room for future design related changes; you will be able to implement your changes without affecting your current site’s ranking. You can also improve your ranking by fine tuning your website’s design and making it more search engine friendly.
Since Google announced that site speed is now a factor in their algorithm, CSS has become even more important because when you use CSS, the size of each page reduces drastically and this will ensure that your pages are loaded fast – especially compared to pages heavy in graphics and flash. By choosing to migrate to CSS , you will do yourself a favor. Although keyword density is important, position of the keywords in the webpage is also equally important. Often, when you implement design changes, your position of the keyword is altered using only HTML – however, when you use CSS based design, the content will be locked more or less to the same position as long as the site’s layout is retained. Take advantage of the benefits that you can derive from CSS.