As 2008 comes to an end, it is good to review your SEO efforts that you have taken in the year that went by. This year has been a very tough year for all the businesses and we all know the reason – global financial recession has affected all the businesses severely. People’s online and offline spending has come down drastically. It is not only individuals and families that were trying to cutback on their costs. Even billion dollar companies were trying to go lean and mean.
If you have managed to be successful with your SEO efforts in this scenario, you can be sure that you can easily manage any situation because online competition cannot get any tougher. You must remember that the persisting effects of recession will not disappear immediately. Unless you assess your efforts you will not be able to be sure of your success. You need to clearly list all the SEO efforts that you have made and you must list both on page SEO efforts and off page SEO efforts. Getting a breakdown of the success rate for each effort can be little difficult because often we make multiple SEO efforts at the same time. If you notice tremendous success in a certain period, you can make a note of the combination of efforts that worked the best. So that you can use the same strategy and improve upon the results.
When you are analyzing your SEO efforts do not consider your efforts in isolation. Always take into account the general market trend for the period that you are analyzing. You can come up with monthly and quarterly analysis. If you have a Google analytics account, you can make use of the free statistics that are available for your website. If you do not use Google analytics, then it is high time that you signed up for your free account and start using it in the year to come. Such efforts will take you one-step closer to success.
Statistics in themselves are useless, it is the interpretation of the statistics that is available at hand is what will turn out to be beneficial. You must keep track of the visitor traffic trend with each search engine update. This must be considered in conjunction with your conversion rates. You might have upgraded your website or redesigned your website. This does not mean that you will always get better rankings in the search engines and better conversion rates. There are webmasters who complain that their website upgrades had negative effects on their conversion rates and on their search rankings.
The advantage of reviewing your own SEO efforts is that you can avoid repeating your mistakes and repeat the strategies that brought success. This will improve your success rate in the year to come. As you would have learnt already you can never afford to take rest when it comes to SEO. At the same time only when you employ the right strategies your continuous efforts will bear fruit.