If you don’t know about Pinterest, any SEO will tell you that you are missing a powerful new platform on the web. Pintrest, which allows users to pin content to their virtual pinboards has grown faster than any platform in recent memory – maybe ever. With rapid success however generally comes a rapid infusion of problems that cause headaches for everyone in the process – particularly those unaware of being involved in it.
The problem as many content sources saw it was that anyone could pin anything to Pinterest, and attribution did not always follow with those pins. Copyright infringement is a particularly touchy area for anyone, and on Pinterest it appeared to be running rampant even though it was in many cases wholly unintentional. Many users thought that by using the pin button, whatever they pinned automatically attributed correctly. That was not always the case. There was also the issue of intellectual property being presented in a manner the owner did not desire and all without compensation back to the owner.
Pinterest addressed this increasingly pressing problem by issuing a code to any site owner that would allow their content to be blocked from being pinned to any boards on Pinterest. It may not be the perfect solution, but SEOs will tell you it is a step in the right direction. At a time when many big online companies are getting things wrong, Pinterest appears to at least be trying to do right by everyone.
Another issue with Pinterest is the rising number of nude pics being posted – which is in direct violation of Pinterest’s flat “no nudity” rule. However, recent uploads has SEOs asking, “Is Pinterest the new Pornterest?“ It is a question that is running wild through the SEO community as Pinterest scrambles trying to figure out what to do about pornography seemingly taking a chokehold on the popular pinboard sharing site. While Pinterest has not interest in hosting pornography, many pinners seem to have a different opinion. While there is no statistical breakdown as to how much pornography has invaded Pinterest, if you kick around ten minutes, odds are you’ll find some between boards about throw pillows and memes.
The Pinterest TOS is very clear that nudity is not allowed, nor is hateful content, but that has not stopped it from spamming in like there is no tomorrow. It is the big porn hosts under proxies that are likely responsible for some of it, but not surprisingly, it is mainly a lot of individuals that think Pinterest makes a great place to share their favorite nudie pics that are swarming over it.
Pinterest has a reporting system in place which is being used at record rates according to a longtime pinner. To their credit. Pinterest is responding with quick takedowns and bans as well as a proactive approach to finding the offensive material on their own and removing it before complaints come in. Any SEO will tell you that is a winning approach and one of the reasons Pinterest is one of the hottest destinations on the web right now.