No.1 Link Building &
SEO Firm in US & UK

You have a number of options of things that you can do with your content to get the most mileage and best results out of it when it comes to being search engine friendly. Don’t ever sacrifice user friendliness because it is of the utmost importance to keep your reader engaged, but do make use of techniques that combine visitor helpfulness with search engine accessibility. To make this happen, follow these ten easy steps.

1.Research your keywords and develop a niche market. Targeting your audience is half the battle. If you don’t know what audience you are writing for, you aren’t going to reach them. Doing your homework is the foundation that everything is built upon.

2.Make sure that you have landing page copy that reminds visitors of their problem, offers a solution and presents a call to action. This is what gets people engaged and compels them to act. If they never leave the landing page, you aren’t doing your job. You need clickthroughs to have a successful site and convert.

3.Provide helpful, to the point information that is on topic and that will generate interest in the rest of your site as well. Once you deliver people to interior pages, you have to keep giving them what they want.

4.When using your keywords, make sure that you use them naturally in your text. If you can pinpoint one primary (to be used in the title, the first and the last paragraph) and several secondary phrases (to be sprinkled in where appropriate and unobtrusive) then you can make great use of your keywords without being spammy which will turn-off your readers.

5. Add content often – daily if possible. You can get indexed more often if you add content more often. This is also the best way to keep people coming back. You can’t expect repeat visitors for long if they don’t have reason to expect something new.

6.Make sure your content is readable, and doesn’t contain too much flash. High concentrations of textual content help the spiders know what your site is about. Being readable is a basoc need – if your content is just keywords strung together and makes little sense to a human reader, regardless of what the spiders think you won’t keep human readers.

7.Share your content, and become an expert. Be helpful to people, and your site will become viewed as helpful. The more you can get your content spread around, the more available it is and more valuable it will become. Use sharing buttons wisely!

8.Spread content across the web, through articles sites, blogs, Squidoo lenses, etc. This goes back to the above – give people reading your content easy to use ways to share it. The more places you get your content live, the better it is for your site.

9.Remember that content doesn’t do any good if no-one sees it. Publicize yourself and people will read your content.

10.Content is King. Content is information. That is what the Internet is – the information superhighway. Never forget that your content is for people to search for and benefit from. Make yourself an authority. Compile a reader base that follows your work. When your content begins spreading on its own, you have achieved great content!

There are several methods to improve the ranking of your site, but when it comes to internal linking we run short of ideas for two reasons. First, we do not think of internal linking as much as we think about external links because that is what everyone seems to push the hardest. Secondly, there are not enough resources online that will teach us how to improve the internal links even though it is fairly simple with just a little guidance.

To help get you on the right path, here are some tips on how to improve your internal links. Normally, our websites will have internal links in the form of a URL ripped from the navigation bar. You can enhance the effect of the navigation bar on internal linking by using keywords as the linking text in the navigation bar rather than some random text.

Also, the navigation bar should be plain HTML and should not be image links to the inner pages. One of the best practices in internal linking is to have the navigation bar on the left hand side so that the search bot will crawl the navigation bar as soon as it lands on your site. Resist the temptation to stuff the navigation bar with the keywords – that is not going to help you. The navigation text link should mirror the content of the page it is linking. Don’t try to fool the bots, in the end they always win.

Concentrate on getting internal links is the footer of your website as well – and this is very important. The footer navigation link is similar to the regular navigation bar we just discussed. For SEO purposes, they can be used as a means of getting a few extra internal links. If you want the footer links to work up to their potential, you cannot have too many of them because that will just dilute the effectiveness of individual links. Make sure that you have a link to your sitemap in the footer as well – and that is a very important step! The sitemap will of course have links to all the pages of your website arranged in hierarchical order.

Text or content contained on the web page gives us ample chance to create contextual internal text links. If you good content, this is not a problem. If you have poor content, the best thing to do is get a copywriter to provide you with content you can use better. These are bread and butter links and need to be done correctly.

An excellent page for internal linking is the FAQ page. FAQ pages cover all the aspects of your products or services in the form of help text. Instead of having all the FAQs and their responses in the same page, make individual pages and cross link the pages within the FAQs section as well as the services pages as in line text links. This is a great way to build strong internal links quickly.

News pages can also be a great way to introduce more internal links in the form of inline text. Since the news updates will be based on your products and services, you will find many opportunities to insert in line text links. You must remember however, that internal links are just a way of improving your keyword strength and good internal linking alone will not take you to the top of the search results page. To do that you need to have a concerted plan to enhance your site as a whole.

If you have ever heard the children‘s story about the three bears, you will appreciate what we have to share today? If you recall, the papa bear, the mama bear and the little baby bear made up a little bear family? The baby bear is who we want to focus on today because we need to be baby bears when it comes to keyword optimization. The little bowl of porridge is just right and can fill us up without making us too full and sick.

Think for a second of keyword density as porridge, and then see if it makes better sense when related just like that old story from when you were a child.

The Papa bear said:

“For the best porridge, you can shop for porridge and compare porridge until you find the best porridge for your porridge needs. Porridge can be found at major porridge outlets, but sometimes the best porridge is the porridge you make for yourself. You know what you need after all.”

The Mama bear said:

Do you like bowls of steaming hot yummy porridge? Check out this website, and enjoy a bowl of porridge while you play our poker games. You can eat porridge while playing easy blackjack and raking in online winnings which can be redeemed for great prizes! Just settle in with your porridge and enjoy playing to win big. Isn’t this the porridge ever?”

The Baby bear said:

I like my porridge warm and soft. Some people add in all sorts of things like milk, butter or sugar to their porridge to make it tastier. We eat porridge all the time because it is affordable and easy to make – plus, we’re bears!”

Get the picture? Without keyword optimization you don’t achieve the best rankings, but with too much of it you will be scrutinized to see if you are trying to game the system. You’ll be penalized for it and wind up with a big bowl of porridge that isn’t going to do you any good.

Some ‘gurus’ will feed you lines about ‘2-4% density’ or ‘5-10% density’ constantly. Formulas requiring a keyword phrase to be used every 100 words precisely or at specific places in each article are common. You can’t buy into those theories though because they don’t always work. Even if they do succeed in getting people to you, they may be so unreadable you can’t keep people on your page.

Google maintains that a properly optimized article should flow naturally, without significant effort on the part of the writer at all. What that basically means is they should be natural. Your visitors should be able to read what you write without having to decipher it through a sea of keywords. However, until Google stops using algorithms to determine the value of your content, you have to pay some attention just to stay abreast of the competition – they are trying to do everything they can to game the system.

You do have to optimize for keywords, there is no way around that. What you don’t have to do however is make that the sole goal of every article you write! Try to end up with the baby bear bowl, and you will be fine. It’s the right sized portion and it’s warm and yummy – just like your content should be.