Webmasters are always on the lookout for innovative ways of adding new content to their website. That is why most of the websites these days carry blogs, forums, etc. One of the ways of generating fresh content for your website is through newsletters. The newsletter section of your website gives you the opportunity to add fresh content in a natural way. Moreover you can keep your website visitors of the latest happenings and latest information that are newsworthy about your business. Probably you have received some award or got some media recognition or you have launched a new service, all these can go into your newsletter section. The purpose of having newsletter section is two pronged. It primarily keeps your website visitors updated of the latest news about your business and about the latest offers etc. Secondarily, it gives you room for adding more content to your website so that search engines continue to love your website.
Since newsletters are always going to be something relating to your business and about the services that you provide, the content will automatically will have pertinent keywords. However, by paying attention to the keyword density you can get more benefit in terms of SEO. Besides that you can create contextual links to link to the inner pages of your website and to the corresponding services.
While designing your newsletter page, make sure that you don’t add any flash elements because this is the secondary section of the site. Keep this page simple yet elegant. The page should be accessible from the homepage. Plan the page format well so that it will accommodate future additions. Since this section is constantly going to receive more content, display only the news titles in the main page of the news letter and let each title land in a new page with the respective news items this will be more beneficial and will have lasting effect. Besides that you can also create links from the main pages to the newsletter pages and keep those links live. Keep 10 to 20 news titles per page and once the number reaches 20 move the older news titles to the archive section. For the users it is archive section but for the search engines it is yet another page to be crawled.
You can add new content on weekly basis or monthly basis besides adding new content as and when required to keep your website users updated of the latest news. But do keep the human visitors too in mind while coming up with content for your newsletters. Provide them with newsworthy content and make it interesting and enticing so that you can also get the marketing benefit out of your newsletter. Some webmasters make the mistake of ignoring human visitors and create content for the search engines. This results in pages that are over stuffed with keywords making the content awkward. Your website visitors who come to your website owing to your successful SEO should find something worthwhile otherwise all your SEO efforts will be rendered useless even though you get loads and loads of traffic.