The page rank and the popularity of any website is determined by a pivotal factor, the number of links it is receiving from external websites. Google and so many other search engines today have a page ranking systems that, like Google’s complex algorithms keeps evolving with time The Magic Hundred . Earlier any simple link that your website could muster up contributed to the page rank of your website, not any more. Today Google has evolved its page ranking system to a level where, not only does the pedigree of the website that is linking to you count but, in addition the site should be relevant to your website.
To put it more simply a website that is selling car parts, having numerous links from a flower vendor will surmount to nothing. Major search engines have woken up to the ever increasing misuse of spam linking, simply paying high page rank sites to put up a link to any site is no longer a viable SEO tactic. The need has come for optimizers to carefully isolate and get back links from ‘relevant’ sites.
There are however a few common web sites one can look to for improving the page rank and standing of a page. The first in the list is Web Directories, older web directories have already established themselves with search engines, and have numerous categories that one can register one’s site with. Registering with specialized directories is an even better option, since these directories have already established themselves in a niche market, links from these directories will be a much faster way of increasing your back links.
The second way of increasing back links, is to utilise the services of social networking sites, you can simply join a social networking site, isolate the community that suits you and then insert links. This method however is yet to prove an effective way of link building and there are various myths about this in the market, the effectiveness of this method is open to debate.
The third and smartest way of link building is by actually writing out custom press releases and articles, articles that actually are related to your site but do not directly market your site. Such articles are either indexed by numerous news sites, or are simply referenced in high page rank sites.
The fourth method is to actually exchange links with non competing sites, the link exchange process has helped many sites actually move up the ranking ladder. If not link exchange then actually exchanging advertising banners also helps.
To sum it up, link building is an essential search engine optimization activity that, all though is very laborious and time consuming has to be done effectively to increase a site’s ranking.
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